Branding: More than Logo Design

By Wendy Rall Volume 5 Article 3

What is a logo?

Simple question, right? We all know that it is your identifying mark. It is a symbol and font that identifies your business and can be recognized and remembered. Therefore, logos should be memorable, easy to read, simple and original (no clip-art). Consequently, illustrative and complex logos can be hard to read and even harder to remember.

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What is your brand image saying about you?

By Wendy Rall Volume 5 Article 2

The fonts and colors used in your marketing play a large part in your overall brand image.

I was inspired to write this article after viewing direct mail circulars. I saw that three fast food restaurants were all offering similar deals. Each coupon has a very different feel to it. I found this to be a great example of how fonts and colors impact your advertising. These examples will show you how your brand may be interpreted.

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Brand identity and font selections

y Wendy Lea Rall Volume 5. Article 1.

How your fonts reflect your visual brand image.

The fonts used in your marketing play a large part in your overall brand image. I was inspired to write this article after viewing direct mail circulars. I saw that three fast food restaurants were all offering similar deals. Each coupon has a very different feel to it,

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Marketing with COMPLETE Information

By Wendy Lea Rall Volume 4 Article 6

Marketing: Who, what, WHERE, when and why.

Most of us know that these are the basics needed in your marketing materials. There is one mistake I see made repeatedly. Many companies are not providing their complete address on marketing and advertising efforts. There are several reasons that this information is important.

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Re-Sizing Your Ads When Advertising Your Brand

By Wendy Rall Volume 4 Article 3

magine you are advertising your brand and have a killer ad design running in one magazine. It was designed to the specifications of this magazine and all of your text and images are inside of the “safety zone.” Now imagine it’s time to run an ad in another magazine. Would you give that same ad to the additional magazines? The answer is no. Why? Because not all magazines are the same

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Updating Your Brand Package Design

By Wendy Rall    Volume 3 Article 6

With new brands emerging in the market constantly, it’s important now more than ever, to be sure that your package design is working for you. Wether the customer is looking at your package on a store shelf or a photo of you package online, you need to command attention. You need to have a visual brand appeal.

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Logo usage big and small

By Wendy Rall Volume 3 Article 5

Does your logo read well? 

You are about to build your brand. You have a image in your mind. It is a visual image that is a reflection of you and of how you want your brand to be marked. Go ahead and dream keeping in mind that it’s best to keep your logo simple.

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Are you consistent online and offline?

By Wendy Rall    Volume 3 article 4

When you make the decision… “Yes, I'm going to do it,… I'm going to become a licensed cultivator!”… the adrenaline and creativity kicks in: “I’m also going to create my own line of products! I need a logo, I need a website!  (click image to read more).

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Packaging Trends

By Wendy Rall  Volume 3 Article 3

Packaging in the cannabis industry is constantly changing. The word “trending” is not a term that I use often, but it  precisely expresses what’s going on in our industry. New regulations in labeling requirements are constantly being introduced.

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The Human Element

By Wendy Rall    Vol 3 Article 2

Great branding is one of the most important elements of your business. It seems that people are beginning to realize the importance of what I call “the human element”, in their branding, advertising and marketing efforts. Technology has changed the way we live and has such an impact on how we work, but moreover it has effected our relationships, connecting us as never before.

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Making an Impact

By Wendy Rall    Volume 3 Article 1

So often I see advertising and marketing materials that are so full of content that nothing is legible.  An “impactful image” is seen, read and understood quickly and easily. For example, lets take an advertisement whether digital or print; what makes for an impactful ad?

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Rebranding...is it time to rebrand?

By Wendy Rall  Volume 2 Article 6 

In the cannabis industry, I have met many creative and intelligent new business owners. They know how to put a label design together or create a logo with basic design program skills. This can get you started if you are on a tight budget, but your logo and visual brand image are not the areas where you want to cut corners.

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Be Original

By Wendy Rall  Volume 2 Article 5

In the cannabis market, new brands are emerging by the hour, making it very important to have an original logo, and, a unique name.

There is a constant flow of new products and services to the industry. Whether you offer a vape product, edibles, topicals, or flowers, you have competitors out there who are looking for your market share. This holds true for all of the ancillary businesses moving into this industry as well.

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