THE PROBLEM TO SOLVE
This young company was seeking to create an effective brand image, by updating their current icon. The brand name had no type treatment and there was no visual brand image in place for marketing materials.
Budd Branding was called in to take the company to the next level. A type treatment was created, the icon was enhanced, colors were explored and a visual brand identity was developed.
In order to make the image more stylish the fork and spoon were redrawn to give a feeling of fluidity. The positions of the fork and spoon were adjusted to create a flow. A stylish, yet readable font was selected to continue the flow and add sophistication. The leaf and the word “cannabis” stand firm and straight in contrast.
The launch of the new brand identity, along with the coordinating marketing and trade show materials were well received, just this week! The brand is now taken more seriously, as the new image is the step up required to take the Cannabis Supper Club to the next level of growth.